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Twitter and Facebook are the New PR Influencers |
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Wednesday, 31 March 2010 |
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Twitter and Facebook are the New PR Influencers according to the panel of experts at the latest MIPAA Business Academy professional development workshop.
MIPAA members agree according to Chairman, Gabi Whitfield, who shared highlights from the 2010 survey. The majority of members - all experienced practitioners in motor industry PR - are using social media (SM) with the top-ranking micro-blogging and social network sites their favourite tools. Nine out of 10 believe SM will affect PR careers with 89% recognising a need to upscale their skills. Four experts led the workshop and links to their presentations are below.
Check out the new MIPAA YouTube Channel for videos recorded at this workshop: www.youtube.com/mipaavideo
Listen also to Neville Hobson's FIR podcast interview with Thomas Power from the New Influencers event: http://www.forimmediaterelease.biz/index.php?/weblog/comments/fir_interview_thomas_power_ecademy/
Neville
Hobson – Head of Social Media Europe for
WCG
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Engage with Twitter or it will eat you alive - the shift to SM has happened, now PRs need to track, figure out what it means and get involved. Follow on Twitter: @jangles
Presentation link: Twitter influence
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| Tim Johnson
– Director & Managing Director of world-renowned crisis
consultancy, Regester Larkin International |
Begin your engagement in peace-time - mobilise online advocates, but remember decision makers are terrified of social media, so don't introduce tools to senior execs mid-crisis.
Presentation link: crisis_management
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| Bob Barker
– Vice President, Corporate Marketing, Alterian |
Show me the money! Technology enables every element of SM to be monitored and measured - identifying the key influencers and providing the proof of where to invest your money for greatest return.
Presentation link: show_me_the_money
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| Thomas
Power –
Chairman
of Ecademy |
The internet is a game of being known, where the winner is the one with all the names and the channel more important than the content/product. Motor companies need to aggregate the conversations about their brands and build their own online communities. Follow on Twitter: @thomaspower
Video links:http://www.youtube.com/watch?v=XT6b_jXsN6M and http://www.youtube.com/watch?v=S4IpLo0rKkE
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