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	<title>MIPAA</title>
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	<link>http://www.mipaa.com</link>
	<description>Helping motor industry communicators work more effectively</description>
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		<title>Event attendees</title>
		<link>http://www.mipaa.com/2012/05/17/attendees/</link>
		<comments>http://www.mipaa.com/2012/05/17/attendees/#comments</comments>
		<pubDate>Thu, 17 May 2012 16:00:45 +0000</pubDate>
		<dc:creator>Heather Yaxley</dc:creator>
				<category><![CDATA[Social Events]]></category>

		<guid isPermaLink="false">http://www.mipaa.com/?p=3939</guid>
		<description><![CDATA[CLICK FOR PDF EVENT DETAILS MIPAA Personal Branding – Professional Practice Seminar Date:                           22 May 2012 Venue:                        Weber Shandwick, Fox Court 14 Gray&#8217;s Inn Road, London WC1X 8WS Programme: 17.30...]]></description>
			<content:encoded><![CDATA[<p><a rel="attachment wp-att-4031" href="http://www.mipaa.com/2012/04/26/personal-branding-professional-practice-seminar/personal-branding/"><img class="alignnone size-full wp-image-4031" title="personal-branding" src="http://www.mipaa.com/wp-content/uploads/personal-branding.jpg" alt="" width="600" height="270" /></a></p>
<p><button style="font: bold 20px ARIAL;" onclick="window.open ('http://www.mipaa.com/wp-content/uploads/Personal-branding-attendees.pdf')">CLICK FOR PDF EVENT DETAILS</button></p>
<p><em><strong> </strong></em></p>
<p style="text-align: center;"><span style="font-family: ARIAL;"><span style="line-height: normal;"><strong><br />
</strong></span></span></p>
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<td colspan="2" width="534" valign="top"><strong>MIPAA Personal Branding – Professional Practice Seminar</strong></td>
</tr>
<tr>
<td colspan="2" width="534" valign="top">Date:                           22 May 2012</p>
<p>Venue:                        Weber Shandwick, Fox Court 14 Gray&#8217;s Inn Road, London WC1X 8WS</p>
<p>Programme:</p>
<p>17.30 &#8211; Arrival and refreshments</p>
<p>18:00 – Welcome: Weber Shandwick &amp; MIPAA</p>
<p>18:15 – Alice Weightman and Malcolm Levene presentations</p>
<p>18:55 – PRCA apprenticeship scheme</p>
<p>19:00 – wrap up and depart (to nearby White Swan pub)</td>
</tr>
<tr>
<td colspan="2" width="534" valign="top"><strong>Attendees</strong></td>
</tr>
<tr>
<td width="232" valign="top">Alice Weightman, Hanson Search</td>
<td width="302" valign="top">Malcolm Levene</td>
</tr>
<tr>
<td width="232" valign="top">Francis   Ingham, PRCA</td>
<td width="302" valign="top">Jessica   Lobendhan, PRCA</td>
</tr>
<tr>
<td width="232" valign="top">Marc   Mustard, Weber Shandwick</td>
<td width="302" valign="top">Al   Clarke, Al Clarke Ltd &amp; MIPAA Chairman</td>
</tr>
<tr>
<td width="232" valign="top">Mike   Orford, SEAT (&amp; MIPAA director)</td>
<td width="302" valign="top">Heather   Yaxley, MIPAA</td>
</tr>
<tr>
<td width="232" valign="top">Anna   Angelini, Alfa Romeo</td>
<td width="302" valign="top">Caroline   Holmes, Institute of Advanced Motorists</td>
</tr>
<tr>
<td width="232" valign="top">Peter   Newton, Fiat</td>
<td width="302" valign="top">Vince   Yearley, Institute of Advanced Motorists</td>
</tr>
<tr>
<td width="232" valign="top">Puneet   Joshi, Fiat</td>
<td width="302" valign="top">Tristan   Honeywill, Market Engineering</td>
</tr>
<tr>
<td width="232" valign="top">Kerrie   Flaus, Juststuf</td>
<td width="302" valign="top">David   Fitzpatrick, PFPR Communications</td>
</tr>
<tr>
<td width="232" valign="top">Uta   Deutsch, Vauxhall</td>
<td width="302" valign="top">John   Rawlings, VW Commercial Vehicles</td>
</tr>
<tr>
<td width="232" valign="top">Mike   Berry, Mike Berry Associates</td>
<td width="302" valign="top">Marialena   Zinopoulou, CAM Foundation</td>
</tr>
</tbody>
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		<title>How heritage can drive PR for brands</title>
		<link>http://www.mipaa.com/2012/05/17/how-heritage-can-drive-pr-for-brands/</link>
		<comments>http://www.mipaa.com/2012/05/17/how-heritage-can-drive-pr-for-brands/#comments</comments>
		<pubDate>Thu, 17 May 2012 12:38:37 +0000</pubDate>
		<dc:creator>Heather Yaxley</dc:creator>
				<category><![CDATA[Heritage]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Social Events]]></category>
		<category><![CDATA[The Hub]]></category>
		<category><![CDATA[Brand PR and communications]]></category>
		<category><![CDATA[Ford Heritage Workshop]]></category>
		<category><![CDATA[Motor industry PR]]></category>
		<category><![CDATA[Networking]]></category>

		<guid isPermaLink="false">http://www.mipaa.com/?p=4327</guid>
		<description><![CDATA[Heritage is big business &#8211; contributing over £1 billion to the UK economy.  Nostalgia and history contribute to telling your brand&#8217;s narrative and help put present and future developments into...]]></description>
			<content:encoded><![CDATA[<div>
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<p><img src="webkit-fake-url://CD471421-E7E3-40DC-A38B-719A3CA70913/image.tiff" alt="" /></p>
<p><a rel="attachment wp-att-4328" href="http://www.mipaa.com/2012/05/17/how-heritage-can-drive-pr-for-brands/heritage/"><img class="alignnone size-full wp-image-4328" style="border: 2px solid black;" title="heritage" src="http://www.mipaa.com/wp-content/uploads/heritage.jpg" alt="" width="600" height="270" /></a></p>
<p>Heritage  is big business &#8211; contributing over £1 billion to the UK economy.   Nostalgia and history contribute to telling your brand&#8217;s narrative and  help put present and future developments into context.</p>
<p>Discover  how heritage can drive public relations for your brand &#8211; and get to  drive some classic Ford vehicles &#8211; at this MIPAA heritage event.</p>
<p>Experienced  PR and marketing professionals &#8211; including Gary Whittam (former commercial vehicle director for Ford of Britain) &#8211; will outline the benefits of drawing on  heritage to deliver tangible business benefits and enhance reputation.</p>
<p>In  addition, you will enjoy a visit to the Ford Heritage Workshop &#8211;  arguably the best shed in Britain, and be invited to drive some of the  vehicles from the collection.  See Classic Ford Car magazine&#8217;s article: <a href="http://www.classicfordmag.co.uk/files/old/CLF159.dagenham.pdf" target="_blank">Shed Envy</a></p>
<p>Places  are limited, so early booking is essential.  The cost is £40 per person  (inc VAT), including a traditional burger van lunch and refreshments.</p>
<p><a href="http://www.eventbrite.com/event/3574721087?ref=ebtn" target="_blank"><img src="http://www.eventbrite.com/custombutton?eid=3574721087" alt="Eventbrite - Heritage public relations event" /></a></p>
<table border="0">
<tbody>
<tr>
<td>Key benefits of attending the MIPAA Heritage event:</p>
<ul>
<li>Learn how heritage delivers marketing and PR benefits</li>
<li>Take new ideas back to your workplace</li>
<li>Learn from case study examples</li>
<li>Gain fresh insight in an environment of sharing mutual experiences</li>
<li>Enjoy visiting the Ford Heritage workshop and driving vehicles from the collection</li>
</ul>
</td>
</tr>
</tbody>
</table>
</div>
<div>
<p>This is a MIPAA Networking event designed to connect members, make new contacts and share experiences.</p>
</div>
</div>
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		<title>MIPAA Meet the Media AMWG Forum</title>
		<link>http://www.mipaa.com/2012/05/16/mipaa-meet-the-media-amwg-forum/</link>
		<comments>http://www.mipaa.com/2012/05/16/mipaa-meet-the-media-amwg-forum/#comments</comments>
		<pubDate>Wed, 16 May 2012 16:59:25 +0000</pubDate>
		<dc:creator>Heather Yaxley</dc:creator>
				<category><![CDATA[Business Academy]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[The Hub]]></category>
		<category><![CDATA[AMWG]]></category>
		<category><![CDATA[Forum]]></category>
		<category><![CDATA[Meet the media]]></category>
		<category><![CDATA[MIPAA]]></category>
		<category><![CDATA[Motor industry PR]]></category>
		<category><![CDATA[Motoring media]]></category>

		<guid isPermaLink="false">http://www.mipaa.com/?p=4276</guid>
		<description><![CDATA[Annual meeting between MIPAA members and representatives from the Association of Motoring Writers. Discussion topics for 2012 will be raised by the media and MIPAA members to focus on matters...]]></description>
			<content:encoded><![CDATA[<p><a rel="attachment wp-att-4277" href="http://www.mipaa.com/2012/05/16/mipaa-meet-the-media-amwg-forum/amwg-2/"><img class="alignnone size-full wp-image-4277" style="border: 4px solid black;" title="amwg" src="http://www.mipaa.com/wp-content/uploads/amwg.jpg" alt="" width="600" height="270" /></a></p>
<p>Annual meeting between MIPAA members and representatives from the Association of Motoring Writers.</p>
<p>Discussion topics for 2012 will be raised by the media and MIPAA members to focus on matters of concern as well as  topical developments and best practice gudelines.</p>
<p>Taking place from 13:30-15.30 (including sandwich lunch), the MIPAA-AMWG Discussion Forum is kindly hosted by Prodrive at its offices in Banbury. There is no cost to members or invited media to attend.</p>
<table border="0">
<tbody>
<tr>
<td><strong>Key benefits of attending the Meet the Media AMWG Discussion Forum:</strong></p>
<li>Discuss topical issues and identify solutions with media groups and PR professionals</li>
<li>Take new ideas back to your workplace</li>
<li>Learn best practice approaches</li>
<li>Gain fresh insight in an environment of sharing mutual experiences</li>
<li>Have your say with the specialist motoring writers groups</li>
</td>
</tr>
</tbody>
</table>
<p>Places are limited &#8211; so book now.</p>
<p><a href="http://www.eventbrite.com/event/3566001005?ref=ebtnebregn" target="_blank"><img src="http://www.eventbrite.com/custombutton?eid=3566001005" alt="Eventbrite - AMWG Discussion Forum" /></a></p>
]]></content:encoded>
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		<title>The Hub &#8211; Issue #11</title>
		<link>http://www.mipaa.com/2012/05/14/the-hub-issue-11/</link>
		<comments>http://www.mipaa.com/2012/05/14/the-hub-issue-11/#comments</comments>
		<pubDate>Mon, 14 May 2012 17:11:55 +0000</pubDate>
		<dc:creator>Heather Yaxley</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[The Hub]]></category>

		<guid isPermaLink="false">http://www.mipaa.com/?p=4251</guid>
		<description><![CDATA[Hug a blogger We’re all increasingly aware that being in a press office no longer means communicating merely with journalists.  Nowadays there are all those pesky bloggers to form relationships...]]></description>
			<content:encoded><![CDATA[<div>
<table border="1" cellspacing="0" cellpadding="0">
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<td width="20%" valign="top"><a rel="attachment wp-att-4244" href="http://www.mipaa.com/thehub/hug/"><img class="alignnone size-thumbnail wp-image-4244" title="hug" src="http://www.mipaa.com/wp-content/uploads/hug-150x150.jpg" alt="" width="150" height="150" /></a></td>
<td width="80%" valign="top"><strong>Hug a blogger</strong><br />
We’re all increasingly aware that being in a press office no longer means communicating merely with journalists.  Nowadays there are all those pesky bloggers to form relationships with too. Well, turns out that they’re not so pesky after all – those PRs who have formed links with this new wave of media have enjoyed positive, influential coverage on forums, blogs and other social media platforms. And some of these new digital darlings have even become pukka journalists themselves as a result of their reputations in the blogosphere (step forward John Slavin and Sam Burnett as examples). So – how do you connect better with this new breed of communicator? This handy guide from PRMoment should give you some tips to get you off on the right foot…  See: <a href="http://prmoment.com/1014/how-pr-people-can-make-friends-with-bloggers.aspx" target="_blank">http://prmoment.com/1014/how-pr-people-can-make-friends-with-bloggers.aspx</a></td>
</tr>
<tr>
<td width="20%" valign="top"><a rel="attachment wp-att-4254" href="http://www.mipaa.com/2012/05/14/the-hub-issue-11/tree/"><img class="alignnone size-thumbnail wp-image-4254" title="tree" src="http://www.mipaa.com/wp-content/uploads/tree-145x150.jpg" alt="" width="145" height="150" /></a></td>
<td width="80%" valign="top"><strong>Driving sustainable conversations</strong><br />
Last month Kantar Media, in association with MIPAA, held an intriguing seminar at the Museum of London on the topic of ‘Driving Sustainable Conversations’. Essentially, it discussed new media platforms in the context of the ever-increasing importance of environmental considerations and the need for companies to show that their activities are ‘sustainable’. Speakers including – other than, of course, the always-engaging Simon Hughes of Kantar, the editor-in-chief of What Car? Chas Hallett, Andy Turton from TNS and Henry Tucker from The Futures Company. If you weren’t there, you can check out all the slides via this handy link:<a href="http://www.kantarmediauk.com/media-monitoring--evaluation/evaluation/driving-sustainable-conversations/driving-sustainable-conversations.aspx" target="_blank"> http://www.kantarmediauk.com/media-monitoring&#8211;evaluation/evaluation/driving-sustainable-conversations/driving-sustainable-conversations.aspx</a></td>
</tr>
<tr>
<td width="20%" valign="top"><a rel="attachment wp-att-4255" href="http://www.mipaa.com/2012/05/14/the-hub-issue-11/facebook-money/"><img class="alignnone size-thumbnail wp-image-4255" title="facebook money" src="http://www.mipaa.com/wp-content/uploads/facebook-money-146x150.png" alt="" width="146" height="150" /></a></td>
<td width="80%" valign="top"><strong>Pays-book</strong><br />
Top-dog social media site Facebook has started testing a ‘pay to promote’ option to see if users are willing to shell out to make their posts more prominent than others. The trial, which has taken place only in New Zealand so far, offers users the chance to push their updates higher up the priority list – a move that will appeal principally to businesses, it is predicted. Facebook is under pressure to increase its revenues in the run-up to its stock market flotation, and this could be one way to do it. But will this move the site even further away from its non-commercial origins – and as a consequence push users away? Tricky times for multi-billionaire Mr Zuckerberg (our hearts bleed…)  See: <a href="http://www.bbc.co.uk/news/technology-18033259" target="_blank">http://www.bbc.co.uk/news/technology-18033259</a></td>
</tr>
<tr>
<td width="20%" valign="top"><a rel="attachment wp-att-4256" href="http://www.mipaa.com/2012/05/14/the-hub-issue-11/digital-measurement/"><img class="alignnone size-thumbnail wp-image-4256" title="digital measurement" src="http://www.mipaa.com/wp-content/uploads/digital-measurement-123x150.jpg" alt="" width="123" height="150" /></a></td>
<td width="80%" valign="top"><strong>Made for measure?</strong><br />
The big topic in PR right now is how to measure your success in a meaningful way beyond the traditional (and disputed) AVE figures. The jury is still out on what exactly should replace them, but this article on PR Daily sums it up nicely – make it relevant! It acknowledges that most PRs get into communications because they dislike working with numbers. Trouble is, their bosses live by numbers, and while the AVE system is flawed, it does at least make the MD feel good. But by judicious use of Google Analytics and other online tools, it is possible to show how specific campaigns have delivered specific increases in sales revenues and, hopefully, profits. Time to close Word and open Excel…  More via: <a href="http://www.prdaily.com/Main/Articles/11626.aspx" target="_blank">http://www.prdaily.com/Main/Articles/11626.aspx</a></td>
</tr>
<tr>
<td width="20%" valign="top"><a rel="attachment wp-att-4259" href="http://www.mipaa.com/2012/05/14/the-hub-issue-11/top-5/"><img class="alignnone size-thumbnail wp-image-4259" title="top-5" src="http://www.mipaa.com/wp-content/uploads/top-5-150x145.jpg" alt="" width="150" height="145" /></a></td>
<td width="80%" valign="top"><strong>Top 5 blogs:</strong><br />
…well, actually the source of this Top 5 shows a further 95, updated daily. Technorati publishes its magical 100 at http://technorati.com/blogs/top100/, but here’s the top quintet, as rated by numbers of visits as of the time of ‘going to press’ (can we still use that expression? Probably not…)</p>
<ol>
<li>The Huffington Post http://www.huffingtonpost.co.uk/ So big, it now even has a UK edition. Highly influential in the USA – is it soon to be equally so here?</li>
<li>The Daily Beast http://www.thedailybeast.com/  ‘A smart, speedy take on the news from around the world, combined with the depth and investigative power of Newsweek Magazine’, so says they</li>
<li>Mashable http://mashable.com/ Scottish/American news website and internet news blog founded by Aberdeen-based Pete Cashmore.</li>
<li>Buzzfeed http://www.buzzfeed.com/ Somewhat light-hearted and entertainment-biased take on the latest social web-based content</li>
<li>The Verve http://www.theverge.com/ Technology-focused news site, founded only last year. Not a bad result in less than 12 months</li>
</ol>
</td>
</tr>
</tbody>
</table>
</div>
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		<title>Easy payment of 2012 Membership subscriptions</title>
		<link>http://www.mipaa.com/2012/05/14/2011-membership-subscriptions-now-due/</link>
		<comments>http://www.mipaa.com/2012/05/14/2011-membership-subscriptions-now-due/#comments</comments>
		<pubDate>Mon, 14 May 2012 10:00:42 +0000</pubDate>
		<dc:creator>Heather Yaxley</dc:creator>
				<category><![CDATA[Stop Press]]></category>
		<category><![CDATA[membership]]></category>

		<guid isPermaLink="false">http://www.mipaa.com/?p=1121</guid>
		<description><![CDATA[MIPAA LIMITED MEMBERSHIP SUBSCRIPTION Subscription period: Annual from 1 January &#8211; 31 December Cancellation of membership for subsequent year must be made in writing to the General Secretary by 1...]]></description>
			<content:encoded><![CDATA[<div>
<h3>MIPAA LIMITED MEMBERSHIP SUBSCRIPTION</h3>
<table style="height: 50px;" border="1" cellspacing="2" cellpadding="0" width="600">
<tbody>
<tr>
<td>Subscription period:</td>
<td>Annual from 1 January &#8211; 31 December<br />
Cancellation of membership for subsequent year must be made in writing to the General Secretary by 1 December</td>
</tr>
<tr>
<td>Full membership fee:</td>
<td>£85.00<br />
[Applies to individuals and first 3 members for corporate payment]</td>
</tr>
<tr>
<td valign="top">Corporate discount:<br />
[Available to organisations with four or more members]</td>
<td valign="top">£65.00 (per additional member for corporate payment)<br />
Save £20 per member over full membership fee</td>
</tr>
<tr>
<td valign="top">Student associate membership:</td>
<td valign="top">Students undertaking a placement in a motor industry PR role may apply for two years&#8217; FREE associate membership - via the <a href="http://www.mipaa.com/join-mipaa/" target="_blank">Join MIPAA</a> page.</td>
</tr>
<tr>
<td valign="top">New member joining fee:</td>
<td valign="top">£30.00 (waived for those joining after 1 June each year and for existing CIPR &amp; PRCA members)</td>
</tr>
<tr>
<td valign="top">Payment:</td>
<td valign="top">By credit card via Eventbrite registration below</td>
</tr>
</tbody>
</table>
<h3>Example:</h3>
<p>If you are making a payment for an organisation comprising five members, indicate under quantity, 3 full (£85 each) plus 2 corporate discount members (£65 each).</p>
<h3>Notes:</h3>
<ul>
<li>Subscription levels have remained unchanged for 5 years: 2008, 2009, 2010, 2011 and 2012.</li>
<li>If you wish to pay outstanding amounts for 2011 + 2012, use this link:</li>
<p><a href="http://www.eventbrite.com/event/3557680117?ref=ebtn" target="_blank"><img src="http://www.eventbrite.com/custombutton?eid=3557680117" alt="Eventbrite - Outstanding MIPAA membership 2011 + 2012" /></a></p>
<li>As a learned society approved by HMRC, MIPAA membership is not subject to VAT.</li>
<li>Invoice, cheque and BACs payment is subject to the agreement of the MIPAA Executive committee.<br />
Email General Secretary [<a href="mailto:hyaxley@supanet.com">hyaxley@supanet.com</a>] for further details.</li>
<li>MIPAA complies with the Payment Card Industry Data Security Standard.</li>
</ul>
<h3>Pay by credit card</h3>
<p><a href="http://www.eventbrite.com/event/3532384457?ref=ebtn" target="_blank"><img src="http://www.eventbrite.com/custombutton?eid=3532384457" alt="Eventbrite - MIPAA membership 2012" /></a></p>

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		<title>Freelance consumer consultant &#8211; Prova PR</title>
		<link>http://www.mipaa.com/2012/05/08/freelance-consumer-consultant-prova-pr/</link>
		<comments>http://www.mipaa.com/2012/05/08/freelance-consumer-consultant-prova-pr/#comments</comments>
		<pubDate>Tue, 08 May 2012 12:27:36 +0000</pubDate>
		<dc:creator>Heather Yaxley</dc:creator>
				<category><![CDATA[Vacancies]]></category>
		<category><![CDATA[#PRJOB]]></category>
		<category><![CDATA[Consultant]]></category>
		<category><![CDATA[Consumer]]></category>
		<category><![CDATA[Freelance]]></category>
		<category><![CDATA[Motor industry PR]]></category>
		<category><![CDATA[Vacancy]]></category>

		<guid isPermaLink="false">http://www.mipaa.com/?p=4138</guid>
		<description><![CDATA[Job title: Freelance consumer consultant Company: Prova PR Location: Warwick Salary: Dependant on experience Description of position: Prova is looking for an experienced freelancer with proven skills in the area...]]></description>
			<content:encoded><![CDATA[<div>
<p><a rel="attachment wp-att-4142" href="http://www.mipaa.com/2012/05/08/freelance-consumer-consultant-prova-pr/prova_logo-2/"><img class="alignnone size-full wp-image-4142" title="Prova_logo" src="http://www.mipaa.com/wp-content/uploads/Prova_logo1.jpg" alt="" width="464" height="189" /></a></p>
<div>
<table border="0" cellspacing="5" cellpadding="0" width="550">
<tbody>
<tr>
<td>Job title:</td>
<td>Freelance consumer consultant</td>
</tr>
<tr>
<td>Company:</td>
<td>Prova PR</td>
</tr>
<tr>
<td valign="top">Location:</td>
<td valign="top">Warwick</td>
</tr>
<tr>
<td valign="top">Salary:</td>
<td valign="top">Dependant on experience</td>
</tr>
<tr>
<td valign="top">Description of position:</td>
<td valign="top">Prova is looking for an experienced freelancer with proven skills in the area of consumer PR. Experience of the automotive sector, from a consumer perspective, would be advantageous</td>
</tr>
<tr>
<td valign="top">Experience and skills required:</td>
<td valign="top">FMCG London agency experience, automotive sector knowledge, national/lifestlye media experience are some of the &#8216;tags&#8217; that come to mind.</td>
</tr>
<tr>
<td>Application details:</td>
<td>Contact St John White at <a href="mailto:stjohnw@provapr.co.uk">stjohnw@provapr.co.uk</a></td>
</tr>
</tbody>
</table>
</div>
</div>
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		<title>2012 PR Masterclass &#8211; An Alternative PR Future</title>
		<link>http://www.mipaa.com/2012/05/07/2011-pr-masterclass/</link>
		<comments>http://www.mipaa.com/2012/05/07/2011-pr-masterclass/#comments</comments>
		<pubDate>Mon, 07 May 2012 11:17:24 +0000</pubDate>
		<dc:creator>Heather Yaxley</dc:creator>
				<category><![CDATA[Business Academy]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Stop Press]]></category>
		<category><![CDATA[Masterclass]]></category>
		<category><![CDATA[Motor industry PR]]></category>
		<category><![CDATA[Professional development]]></category>

		<guid isPermaLink="false">http://www.mipaa.com/?p=1713</guid>
		<description><![CDATA[The flagship annual Masterclass provided an opportunity for members to step away from their everyday pressures and take a strategic look ahead at bigger picture trends affecting motor industry PR....]]></description>
			<content:encoded><![CDATA[<p><a rel="attachment wp-att-4122" href="http://www.mipaa.com/2012/05/07/2011-pr-masterclass/pr-masterclass-web/"><img class="alignnone size-full wp-image-4122" title="PR Masterclass-web" src="http://www.mipaa.com/wp-content/uploads/PR-Masterclass-web.jpg" alt="" width="600" height="270" /></a></p>
<p>The flagship annual Masterclass provided an opportunity for members to step away from their everyday pressures and take a strategic look ahead at bigger picture trends affecting motor industry PR.</p>
<p>The 2012 MIPAA PR Masterclass presents An Alternative Future &#8211; asking a range of experts for their insight and views into tomorrow&#8217;s world of motor industry PR.</p>
<p>Date: Thursday 21 June 2012 | Time: 0930-1630 | Venue: Ellen Terry Building, Coventry University | Cost: £75.00 per person (including VAT)</p>
<p><strong>Full programme and details of speakers to be announced shortly.</strong></p>
<p>&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;-</p>
<h2>FEEDBACK FROM 2011 PR MASTERCLASS</h2>
<p>The 70+ attendees at the 2011 PR Masterclass overwhelmingly endorsed the event with 100% of respondents recommending attendance and excellent comments including:</p>
<p>&#8220;Challenging and thought provoking.&#8221;</p>
<p>&#8220;It&#8217;s easy to think you&#8217;re too busy to lift your head and look around and learn &#8211; but beware that when you do the landscape has changed beyond recognition.  Take time out to attend a Masterclass as a very minimum to keep up with your trade.&#8221;</p>
<p>&#8220;The core premise of our profession is undergoing a seismic change -the better we can understand that change, the better for MIPAA members.&#8221;</p>
<p>&#8220;The MIPAA Masterclasses are an excellent way of getting informed and authoritative insights into motor industry PR.&#8221;</p>
<p>&#8220;An insightful day and thought provoking &#8211; showing how things are changing and a good opportunity to meet other colleagues in the industry.&#8221;</p>
<p>&#8220;Provides a unique insight into the challenges and differentiators in action in the motor industry.&#8221;</p>
<p>&#8220;Insightful and thought provoking.&#8221;</p>
<p>&#8220;Opportunity to meet and hear the top people in the industry for a low outlay.&#8221;</p>
<p><strong>2011 speakers included:</strong></p>
<div>
<ul>
<li><strong>Paul Charles -</strong> COO Lewis PR, formerly Communications Director at  Virgin Atlantic and Eurostar</li>
<li><strong>Mike Daniels -</strong> Chairman of The  International Association for Measurement and Evaluation of Communication  (AMEC)</li>
<li><strong>Richard Gadeselli</strong> &#8211;  Vice President International Corporate  Communications, Vice President Communications Fiat Group Automobiles SpA, Vice  President Communications, Maserati SpA, Italy and Chairman, Fiat UK  Limited</li>
<li><strong>Professor David Phillips -</strong> author, University lecturer  and company director</li>
<li><strong>Ray Massey -</strong> Daily Mail Transport  Editor</li>
<li><strong>Chas Hallett &#8211; </strong>What Car? Editor-in-chief</li>
<li><strong>Jon Zammett  &#8211; </strong>Head of PR, Audi UK</li>
<li><strong>Francis Ingham -</strong> Chief Executive,  PRCA</li>
<li><strong>Jane Wilson &#8211; </strong>Chief Executive, CIPR</li>
</ul>
</div>
<div style="width:100%; text-align:left;" ><iframe  src="http://www.eventbrite.com/tickets-external?eid=3514003479&#038;ref=etckt" frameborder="0" height="192" width="100%" vspace="0" hspace="0" marginheight="5" marginwidth="5" scrolling="auto" allowtransparency="true"></iframe>
<div style="font-family:Helvetica, Arial; font-size:10px; padding:5px 0 5px; margin:2px; width:100%; text-align:left;" ><a style="color:#ddd; text-decoration:none;" target="_blank" href="http://www.eventbrite.com/r/etckt">Online event registration</a><span style="color:#ddd;"> for </span><a style="color:#ddd; text-decoration:none;" target="_blank" href="http://http://www.eventbrite.com/event/3514003479?ref=etckt">MIPAA 2012 PR Masterclass</a> <span style="color:#ddd;">powered by</span> <a style="color:#ddd; text-decoration:none;" target="_blank" href="http://www.eventbrite.com?ref=etckt">Eventbrite</a></div>
</div>
]]></content:encoded>
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		<title>MIPAA @Goodwood</title>
		<link>http://www.mipaa.com/2012/05/07/mipaa-goodwood/</link>
		<comments>http://www.mipaa.com/2012/05/07/mipaa-goodwood/#comments</comments>
		<pubDate>Mon, 07 May 2012 11:04:26 +0000</pubDate>
		<dc:creator>Heather Yaxley</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Social Events]]></category>
		<category><![CDATA[Stop Press]]></category>

		<guid isPermaLink="false">http://www.mipaa.com/?p=4091</guid>
		<description><![CDATA[An exclusive event for MIPAA members by invitation of the Executive Committee of MIPAA. Members are invited to an informal networking event at 18h00 at the Goodwood Festival of Speed...]]></description>
			<content:encoded><![CDATA[<p><a rel="attachment wp-att-4096" href="http://www.mipaa.com/2012/05/07/mipaa-goodwood/goodwood/"><img class="alignnone size-full wp-image-4096" title="goodwood" src="http://www.mipaa.com/wp-content/uploads/goodwood.jpg" alt="" width="600" height="270" /></a></p>
<p><a rel="attachment wp-att-4096" href="http://www.mipaa.com/2012/05/07/mipaa-goodwood/goodwood/"></a>An exclusive event for MIPAA members by invitation of the Executive Committee of MIPAA.</p>
<p>Members are invited to an informal networking event at 18h00 at the Goodwood Festival of Speed Moving Motor Show on Thursday 28 June 2012.  Taking place at the Porsche Cafe Le Mans between 18:00 and 19:00, relax and enjoy a drink with friends and colleagues.  There is no charge &#8211; but the event is by invitation only and confirmed booking is required.</p>
<p>Tickets to attend the Festival of Speed on 28 June can be booked via <a href="http://www.goodwood.co.uk/festival-of-speed/movingmotorshow/movingmotorshow.aspx" target="_blank">http://www.goodwood.co.uk/festival-of-speed/movingmotorshow/movingmotorshow.aspx</a></p>
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		<title>New to&#8230; Modern Media Relations Workshop</title>
		<link>http://www.mipaa.com/2012/05/07/modern-media-relations-workshop/</link>
		<comments>http://www.mipaa.com/2012/05/07/modern-media-relations-workshop/#comments</comments>
		<pubDate>Mon, 07 May 2012 10:24:56 +0000</pubDate>
		<dc:creator>Heather Yaxley</dc:creator>
				<category><![CDATA[Business Academy]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Stop Press]]></category>
		<category><![CDATA[Brand PR and communications]]></category>
		<category><![CDATA[Career]]></category>
		<category><![CDATA[Communications]]></category>
		<category><![CDATA[Digital PR]]></category>
		<category><![CDATA[media relations]]></category>
		<category><![CDATA[Motor industry PR]]></category>
		<category><![CDATA[Professional development]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[Workshop]]></category>

		<guid isPermaLink="false">http://www.mipaa.com/?p=4055</guid>
		<description><![CDATA[Media relations are changing.  Contact is increasingly through mobile and online channels, with requirements for PR materials that are search engine optimised, and offer multi-media content. This workshop offers a...]]></description>
			<content:encoded><![CDATA[<p><a rel="attachment wp-att-4076" href="http://www.mipaa.com/2012/05/07/modern-media-relations-workshop/keep-calm-2/"><img class="alignnone size-full wp-image-4076" title="keep calm" src="http://www.mipaa.com/wp-content/uploads/keep-calm1.jpg" alt="" width="630" height="300" /></a></p>
<p>Media relations are changing.  Contact is increasingly through mobile and online channels, with requirements for PR materials that are search engine optimised, and offer multi-media content.</p>
<p>This workshop offers a series of interactive sessions led by those who are at the forefront of these developments and can offer advice and skills development to PR practitioners who are new to this changing environment.</p>
<p>Places are limited, so early booking is essential.  The cost is £50 per person, including lunch and refreshments (VAT not applicable for educational activity).  The workshop focuses on three key areas:</p>
<ul>
<li>Broadcast and multimedia &#8211; insight from Howard Kosky, chairman of markettiers4dc</li>
<li>Delivering effective media relations in an &#8216;always on&#8217; online environment</li>
<li>Creating content that is engaging, search engine optimised and works in social media</li>
</ul>
<div style="width: 100%; text-align: left;">
<div style="font-family: Helvetica, Arial; font-size: 10px; padding: 5px 0 5px; margin: 2px; width: 100%; text-align: left;"><a style="color: #ddd; text-decoration: none;" href="http://www.eventbrite.com/r/etckt" target="_blank">Event Registration Online</a><span style="color: #ddd;"> for </span><a style="color: #ddd; text-decoration: none;" href="http://http://www.eventbrite.com/event/3505937353?ref=etckt" target="_blank">Modern Media Relations workshop</a> <span style="color: #ddd;">powered by</span> <a style="color: #ddd; text-decoration: none;" href="http://www.eventbrite.com?ref=etckt" target="_blank">Eventbrite</a></div>
</div>
]]></content:encoded>
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		<title>Personal Branding &#8211; Professional Practice Seminar</title>
		<link>http://www.mipaa.com/2012/04/26/personal-branding-professional-practice-seminar/</link>
		<comments>http://www.mipaa.com/2012/04/26/personal-branding-professional-practice-seminar/#comments</comments>
		<pubDate>Thu, 26 Apr 2012 11:36:49 +0000</pubDate>
		<dc:creator>Heather Yaxley</dc:creator>
				<category><![CDATA[Business Academy]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Professional Practice Seminar (PPS)]]></category>
		<category><![CDATA[Stop Press]]></category>
		<category><![CDATA[#PRJOB]]></category>
		<category><![CDATA[Career]]></category>
		<category><![CDATA[JobSearch]]></category>
		<category><![CDATA[Motor industry PR]]></category>
		<category><![CDATA[Personal branding]]></category>
		<category><![CDATA[Professional development]]></category>
		<category><![CDATA[Professional Practice Seminar]]></category>

		<guid isPermaLink="false">http://www.mipaa.com/?p=3904</guid>
		<description><![CDATA[Learn the secrets of managing a successful career in motor industry public relations at this professional practice seminar exclusively for MIPAA members.  Whether you are looking to improve your profile...]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.mipaa.com/?attachment_id=4031"><img class="alignnone size-full wp-image-4031" title="personal-branding" src="http://www.mipaa.com/wp-content/uploads/personal-branding.jpg" alt="" width="600" height="270" /></a></p>
<p>Learn the secrets of managing a successful career in motor industry public relations at this professional practice seminar exclusively for MIPAA members.  Whether you are looking to improve your profile within your existing employer, benefit from long-term career advice or to discover how you can build a reputation as a leader in your field, this FREE seminar has the answers.</p>
<p>The focused evening event will offer professional insight from two experts:</p>
<p><a rel="attachment wp-att-3907" href="http://www.mipaa.com/2012/04/26/personal-branding-professional-practice-seminar/alice3/"><img class="size-full wp-image-3907 alignleft" title="alice3" src="http://www.mipaa.com/wp-content/uploads/alice3.bmp" alt="" width="127" height="84" /></a><strong>Alice Weightman</strong>, managing director of Hanson Search, a selection consultancy specialising in all areas of communications and consultancy serving the UK, European and global markets. <a rel="attachment wp-att-3906" href="http://www.mipaa.com/2012/04/26/personal-branding-professional-practice-seminar/malcolme-levene/"><img class="size-full wp-image-3906 alignright" title="malcolme levene" src="http://www.mipaa.com/wp-content/uploads/malcolme-levene.jpg" alt="" width="100" height="100" /></a></p>
<p><strong>Malcolm Levene </strong>who has been a personal branding coach for 20 years. He teaches people how they can significantly improve their business skills, their life-skills, and their businesses by developing their very own personal brand. His private clients have included Tony Blair, Alastair Campbell, Michael Marks CBE, Michael Gove MP and notable individuals from the world of business, politics and entertainment.</p>
<table border="1" cellspacing="0" cellpadding="0">
<tbody>
<tr>
<td width="100%" valign="top">Kindly hosted by <a href="http://www.webershandwick.co.uk/" target="_blank">Weber Shandwick</a>, which is a   fullservice public relations agency delivering on clients&#8217; brand reputation,   visibility and preference goals on a local, European and global level. Our   policy of recruiting the best media and PR professionals means we now possess   the strongest teams of experienced senior ex</p>
<p>journalists and industry specific communications   specialists, including automotive. The company is part of an extensive global   network with a strong presence across Europe and in the emerging economies of   China, India, Russia and Brazil. Weber Shandwick has several specialist   practice teams, including technology PR, corporate communications and   consumer, and an office network giving clients access to UK wide, pan</p>
<p>European and global audiences. Weber Shandwick also   offers cross practice consultancy within CSR, digital and multicultural   communications.</td>
</tr>
</tbody>
</table>
<div style="width: 100%; text-align: left;">
<div style="font-family: Helvetica, Arial; font-size: 10px; padding: 5px 0 5px; margin: 2px; width: 100%; text-align: left;"><a style="color: #ddd; text-decoration: none;" href="http://www.eventbrite.com/r/etckt" target="_blank">Online Ticketing</a><span style="color: #ddd;"> for </span><a style="color: #ddd; text-decoration: none;" href="http://www.eventbrite.com/event/3356384035?ref=etckt" target="_blank">Personal Branding &#8211; Professional Practice Seminar</a><span style="color: #ddd;"> powered by </span><a style="color: #ddd; text-decoration: none;" href="http://www.eventbrite.com?ref=etckt" target="_blank">Eventbrite</a></div>
</div>
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