The MIPAA Business Academy offers a programme of training workshops, professional development and educational initiatives developed exclusively to help motor industry communicators work more effectively.
See below for the highlights of the 2012 schedule – and presentations and other useful materials relating to previous activities. Further information on individual activities is available via the calendar. Click here for details of online booking and payment.
2012 programme:
| Social Media Season: | The latest thinking from the forefront of digital PR |
|
Programme of exclusive workshops, discussions and online initiatives building on MIPAA’s 6+ years of leading thinking and hands-on skills development in digital PR – March-May 2012: Full details to follow |
| Professional Practice Seminars: | Focused insight into topical issues |
| Pushing and Pulling: emerging trends in news distribution and media monitoring | 1730-2000; Wednesday 28 March 2012 @ Peugeot, Coventry No charge for MIPAA members |
| Personal branding – career development strategies | May 2012; time and date to be confirmed @ Automotive PR, London |
| Topics to be confirmed | July, September and November 2012 |
| 2012 MIPAA PR Masterclass: An alternative future |
MIPAA’s flagship, annual conference brings together leaders from the PR and motor industries to present new thinking relating to the role and business activities of MIPAA members. What if? That’s the question being asked of our keynote speakers in 2012 to provide a different insight into the latest trends and ideas. June 2012 (date & venue to be confirmed) Cost: £75 for MIPAA members |
| Professional development workshops: | Practical skills & knowledge for those new to a topic |
| New to… Lifestyle media skills | 1000-1600; April (date & venue tbc) Cost: £50 for MIPAA members |
| New to…Modern media relations | 1000-1600; June (date & venue tbc) Cost: £50 for MIPAA members |
| New to… Motor Industry PR | 1000-1600; September (date & venue tbc) Cost: £50 for MIPAA members |
| New to… Integrated PR and marketing | 1000-1600; October (date & venue tbc) Cost: £50 for MIPAA members |
| Leadership development workshops: |
Expert skills & knowledge for those with responsibility for a topic area |
| Responsible for… PR Management | 1000-1600; Wednesday 16 May; Prodrive, Banbury Cost: £50 for MIPAA members |
| Responsible for… Brand & Reputation Management | 1000-1600; July (date & venue tbc) Cost: £50 for MIPAA members |
| Responsible for… Strategic Media Management | 1000-1600; October (date & venue tbc) Cost: £50 for MIPAA members |
| Responsible for… Risk, Issues & Crisis Management | 1000-1600; Novemeber (date & venue tbc) Cost: £50 for MIPAA members |
2011 programme:
| Professional Practice Seminar: Olympic Opportunity Brinsley Dresden Partner – Lewis Silkin LLP |
Easylink to pdf: The Olympics 2012: Responding to the threat of Ambush Marketing |
| MIPAA PR Masterclass Francis Ingham, PRCA |
Easylink to presentation: Challenges facing PR (strategic acceptance and attracting talent) |
| MIPAA PR Masterclass Professor David Phillips |
Easylink to presentation: PR in an internet mediated era |
| MIPAA PR Masterclass Mike Daniels, AMEC |
Easylink to presentation: Communication measurement in 21st century |
| MIPAA PR Masterclass Paul Charles, PCC |
Easylink to presentation: to follow Slides copyright PCC, Perowne Charles Communications Ltd |
| MIPAA PR Masterclass Richard Gadeselli, Fiat |
Easylink to presentation: Strategic PR in the executive suite |
| 2011 Social Media Forum | Easylink to Forum notes |
| Business of Social Media Giles Palmer, Brandwatch |
Easylink to presentation: Social Media Monitoring |
| Business of Social Media Peter Groves, Motor Law |
Easylink to presentation: Social Media Legal Concerns |
| Business of Social Media Nick Bentley, AIMediaComms |
Easylink to presentation: Joined Up Communications |
| Business of Social Media Heather Yaxley, Greenbanana |
Easylink to presentation: Social Media in Motor Industry Chain |
| Just Do It – Luke Jackson, Toyota | Easylink to presentation: Toyota Case Study |
| Just Do It – Greenbanana (Heather Yaxley) | Easylink to presentation: Who’s doing it? |
| Just Do It – SociaBull | Easylink to presentation: Getting started, producing content and managing social media |
| New Influencers – Neville Hobson | Easylink to presentation: It’s a New Game |
| New Influencers – Dick Lumsden, Owl Marketing | Easylink to presentation: The ‘New’ Old |
| New Influencers – Gaby Jesson, Radiator PR | Easylink to presentation: European Youth Trends |
| New Influencers – Cassandra Faria, Adobe | Easylink to presentation: Social Analytics |
