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Turning point for Twitter? You would need to have been marooned on a desert island not to have seen Twitter in the headlines recently. What with (allegedly) philandering Premiership footballers and a (allegedly) libelled local UK council, the upstart of the media world has been the star topic on front pages, on TV news, in coffee shops and even in the House of Commons. All the attention has opened up numerous questions on the legality of what can be said on the site, though undoubtedly the sudden surge in publicity has been appreciated by its CEO Dick Costolo. Twitter is now five years old with an estimated 300 million users and a sign-up rate of over 600,000 a day. But its main issue now is: how can it make money? Read more via these links: http://www.prweek.com/uk/news/1071722/Twitter-faces-regulation-threat/ http://www.guardian.co.uk/media/2011/may/30/twitter-growing-popularity-social-networking |
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Social media and journalists: love it for reporting, hate it for relationship-building Attitudes towards, and the use of, social media among journalists is changing at an astonishing rate, according to a fascinating survey from the USA – and as the UK is arguably just a short distance behind, this is hugely significant. Highlights include 75% using Facebook and 69% using Twitter as tools to help them in reporting; since the last survey 68% say that their use of Social Media as a reporting tool had ‘increased significantly’, with just 2% stating it had decreased. However, though social media is changing the way journalists report, many of them still prefer traditional communication and relationship building from PRs: 53% prefer receiving e-mails and 34% receiving information via phone. In fact, just 1% of respondents stated that they would like to be contacted via Twitter or a direct message via a social network. Check out this easylink for all the details. |
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Facebook hires firm to smear Google Here’s a case of when titans lock horns: as part of a growing ‘Cold War’ between the two global web superpowers, Facebook has admitted hiring PR firm Burson-Marsteller to spread anti-Google stories to US media outlets.Burson-Marsteller approached a well known blogger, Christopher Soghoian, urging him to investigate Google’s privacy policy, and in exchange they would help him get the piece published on influential sites such as The Huffington Post. However, Soghoian refused, saying the company was making a mountain out of a molehill and then posted the e-mails online showing what the company had been trying to do. USA Today ran the story and accused Burson of spreading a “whisper campaign” about Google for an unknown client. The CEO of Burson-Marsteller has since told PR Week it will now redistribute its code of ethics to its PROs, and ‘has dropped Facebook’ from its books. Access the Telegraph’s report on the story via this easylink |
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Tagging: cool, or a bit creepy? A new feature has been launched on Facebook – users are able to tag company products, such as a bottle of Coca-Cola, in their photos. Could this be something motor industry firms could encourage users to do via their company Facebook pages? Or is it, well, a bit much? Here’s the easylink |
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Don’t delete it, deal with it! How to cope with negative comments on your blog As you become more fully engaged with social media, whether it’s a response dropped onto autocar.co.uk, a Twitter post or a Facebook comment, we will all come across negative or unpleasant reactions to our words from time to time. If you have wondered how it’s best to deal with them, this short post by Brenda Somich on socialmediatoday.com offers some handy advice – easylink. |
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Finally – don’t forget the MIPAA Social Media forum We’re debating all things digital in PR and jounalism at the MIPAA Social Media forum taking place on Thursday 16th June in the afternoon at Thatcham (Near Newbury) with a great group of online media experts. Book via this easylink to enjoy some real world face-to-face debate – or if you can’t be there, follow on Twitter using hashtag: #mipaa |
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Twitter: lists to follow Today we look at some useful public lists – giving you suggestions of people to follow in the automotive world: @IAmSimonHarris/followfriday – some of prolific Twitterer Simon’s favourite fellow Tweeters @AutoExpress/prs-and-eds – the magazine’s collection of ‘PRs, editors and other interestin (sic) sorts’ @torquespeak/uk-automotive-media – Ed Callow’s ‘work-in-progress’ list of UK automotive media @MotorTraderMag/car-dealers – follow the most active UK car dealers on Twitter @SEAT_cars_uk/journalists – okay so this one is mine, but I’ve collated 236 names/outlets on here over the past two years: could be handy to some |
The Hub – Issue #5
– 7 Jun, 2011
