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Free Socal Media Sessions MIPAA members can attend the PRCA Expert Briefing sessions – free of charge. Coming up in London (08.30-10.30) are a couple that fit beautifully with MIPAA’s own Spring Social Media Season: 20/4/11 – LinkedIn capabilities and 21/4/11 – Demystifying SEO. Details of all the free sessions and booking via this easylink. |
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Student social Bryce Wilcock, a PR student at Sunderland University, has posted his thoughts on the presence of Porsche, BMW and Mercedes in Facebook and how they are tackling the realms of social media. Click the easylink |
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Electronic media: the backlash? With the rise of social media and electronic communication in general, you could be forgiven for thinking that the importance in PR of physical networking has been diminished. Not at all, says Jennifer Kutz of Lewis PR. Here she gives top tips to ‘network like a ninja’. Though I’ve always found lunch works better than an impressive display of martial arts…check it out for yourself with this easylink |
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Haven’t I seen you before? Not some dodgy chat up line, but the concept of ‘churnalism’. This Guardian article (easylink) highlights awebsite, http://churnalism.com/, where you can paste your press release and see the extent to which it has been copied directly into news stories. |
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Follow me, follow you… MIPAA member Tom Callow poses an excellent question on the grey area of Twitter/Facebook site ownership. If you build up a healthy following for a brand and then move job, do you take followers with you or ‘hand them over’ to your successor? Click the easylink for different views. |
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Getting one over the competition American store J C Penney has been found guilty of some sneaky search-engine shenanigans on Google, according to The New York Times (easylink). Interesting to see how they did it. |
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Who’s the most sociable of them all? Who are the world’s top brands when it comes to engaging with social media? Impossible to say? That hasn’t stopped specialist agency Yomego from having a go – use our easylink to find out who is on top. |
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Twitter: ones to watch This time we give you a list of active UK automotive journalists using Twitter: @John_Slavin – notable for getting into motoring journalism purely through being very visible on social media @richardaucock – possibly the hardest working journalist in the industry always has plenty to say @tiff_tv – Fifth Gear’s racing presenter has really engaged with Twitter @OwenReady – has really upped his game since going freelance @SteveFowler – the What Car? editor is definitely one worth following @IAmSimonHarris – always entertaining and thought-provoking in the world of Twitter |
The Hub: Issue #3
– 8 Apr, 2011
