| The F Word According to Automotive News, Chrysler in Detroit has fired its social media agency, New Media Strategies, a day after an inappropriate tweet was issued via Twitter to Chrysler’s 8,000 followers. ‘”I find it ironic that Detroit is known as the #motorcity and yet no one here knows how to f****** drive,” the tweet said. It was removed quickly afterwards and replaced with an apology. The issue has raised interesting questions over whether it was handled in the best way – appropriately or heavy-handed? Check out the story via this easylink |
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The Barcelona Principles Last week I attended an interesting course, organised by PRmoment.com, entitled: ‘PR & ROI: Who is getting the best return on investment?’ Speakers included: Professor Tom Watson (Bournemouth University Media School) and Jane Wilson (CEO of CIPR). The overall message was that AVEs (advertising value equivalents) are an outdated and irrelevant way of measuring the true value of PR’s worth, and that outcomes rather than outputs should be assessed. In other words, measure what actions have taken place as a result of any coverage, rather than the coverage itself. See the AMEC site (easylink) for details of the The Barcelona Principles published last year and guidance on new metrics, or this useful explanation of outcomes by ClickZ (easylink). Note: Mike Daniels, chairman of the Association of Media Evaluation Companies (AMEC) is one of the key note speakers linked up for the 2011 MIPAA PR Masterclass looking at the Strategic Value of PR. More information on this shortly. |
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Is it PR? Or bribery? Corporate hospitality is a vital part of many businesses. But it may be time to put the champagne and canapés away, because 2011 could be the year that your firm’s hospitality practices make the news for all the wrong reasons. The Bribery Act 2010 is currently due to come into force in April 2011. This means that if anyone working for you, even as an agent, is found to have given or offered a bribe you could be liable to pay an unlimited fine unless you can show that you have adequate procedures in place to prevent bribery. See these easylinks for more information: Management Today and Public Affairs News. |
| Putting up the barricades Getting hold of the someone is often a nightmare – as there are barriers (including their PR people) in place against unsolicited calls, spam mail and ‘cold-calling’. But Twitter and other social media have made it easy to contact many very famous/important individuals. Ian Greenleigh, social media manager at Bazaarvoice, asks on BrianSolis.com when ‘gatekeepers’ will arrive – easylink via FastCompany |
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It’s cool to be kind Ever heard of RAK? No, neither had I – until I saw this piece (easylink) on ‘Random Acts of Kindness’. The argument is that occasional, effective use of ‘considered gestures’ on-line can show the human side of a company. Free car, anyone? |
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Seven reasons why Porsche is winning the social media game Porsche is enjoying notable success in the USA with social media – here’s why, according to Econsultancy – easylink |
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Linked In Have you seen LinkedIn Today? It’s an online news site with the most-shared headlines on the professional networking service – easylink |
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Is Twitter killing off blogs? Perhaps we didn’t see this one coming: it seems that the startling growth in popularity of both Twitter and Facebook may be causing a fall in the number of personal blogging sites, according to The New York Times - easylink |
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Twitter: ones to watch Here’s our #ff (Follow Friday) list of some of the most successful UK automotive PR people using Twitter: @Honda_UK – most popular UK auto press office account wiith over 7,000 followers @JaguarUKPR – engaging and interactive @ToyotaPR – Scott Brownlee the UK’s very own Scott Monty… must be a ‘Scott’ thing… @SEAT_cars_UK – somehow managed to get into this list  @NissanUKPR – take a leaf out of its book |
The Hub: Issue #2
– 11 Mar, 2011
