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MOTOR INDUSTRY PUBLIC AFFAIRS ASSOCIATION


The Motor Industry Public Affairs Association (MIPAA) Limited is a dynamic membership organisation helping communicators within the motor industry work more effectively by providing training, workshops, events and opportunities for networking. 

MIPAA Limited was incorporated as a non-profit company, limited by guarantee, on 4 November 2005.  It builds on the foundations of an organisation created in 1968 by 13 original members. Membership comprises 400 individuals representing major brands, vehicle manufacturers, suppliers, consultancies and other institutions connected with the industry, in the UK and overseas.

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Membership is open to anyone working in a communications role in the international motor industry (see Joining MIPAA). 

Members and select media contacts can login to access an online directory - please contact the general secretary for username and password.

JobSearch is a unique "match making" service between job seekers and those with career opportunities.  This is open to members and non-members.

MIPAA offers a Business Academy professional development programme, Leadership Forum and social events.

Latest JobSearch: Gaucho Productions & Automotive PR vacancies
Monday, 23 August 2010
jobsearch

Gaucho Productions is looking for a Senior Account Manager to take charge of an exciting new PR project, Automotive PR has two new vacancies and Hyundai is advertising a Media Relations Manager post.  See:  JobSearch for details of these and other vacancies and how to contact the Jobsearch co-ordinator.  More Jobs and Talent wanted - following a busy first half of 2010 for successfully filled vacancies.

 
Motoring Writers Meeting Notes
Tuesday, 24 August 2010

As part of the MIPAA Leadership Forum, members of the committee attended the annual meeting with representatives from the Association of Motoring Writers Groups (AMWG) to discuss areas of interest.  Notes from the meeting can be downloaded here: mipaa_amwg_notes

Autocar Next Generation Award
Monday, 02 August 2010
next-gen-logo HOT YOUNG TALENT is being sought for the 2010 Autocar Next Generation Award - an amazing opportunity for any undergraduate studying at a British university.  Run in conjunction with Courland Automotive Practice and the SMMT, it offers a cash prize of £7500 and an extensive programme of work experience provided by the award’s blue-chip sponsors: Honda UK, the Marshall Motor Group, Peugeot, Mercedes-Benz Retail and Toyota GB. Follow the easy link to the Next Generation microsite for details of how to enter, the 2010 judges and 2009 winners.

Guild of Motoring Writers - Bring your own car day
Monday, 02 August 2010
cars
MIPAA members are invited to attend the first ever Guild of Motoring Writers' Bring Your Own Car day on September 4th.  This new event offers a day of gentle driving and fun, plus a social evening with hog roast and music at Guild member Chris Mann’s farm near Aylesbury.  Entries by Monday 16th August latest - guild_entry_form.  Fee is £30 per car and driver plus an extra £20 for each additional adult passenger. There’s a family rate of £60 as long as children are under 18. 

Read more...
September Halcyon reunion lunch
Wednesday, 22 September 2010

Following a successful Spring event, the next Halcyon lunch will take place on World Car Free Day - Wednesday 22 September 2010.  MIPAA members, friends and colleagues - old and new - are welcome to attend the reunion lunch at Ye Olde Cheshire Cheese, Fleet Street, London.  Cost is £30 per person for a three-course lunch menu includes coffee and VAT (cash bar from midday).  Follow the link in the right hand menu for online booking and payment by credit card.  Alternatively, contact Heather Yaxley, MIPAA general secretary for booking and alternative payment arrangements.

2010 Christmas lunch - BOOK EARLY
Tuesday, 08 December 2009
 roussillon_exterior

BOOK EARLY FOR the popular MIPAA Christmas lunch which returns to the Michelin starred Roussillon Restaurant in Pimlico, London on Wednesday 15 December - which was fully booked last year. 

Cost tbc - guests welcome. Lunch will include aperitif, 3 course menu (with choice on the day) and half a bottle of wine per person.

World Class - 2010 MIPAA PR Masterclass
Tuesday, 29 June 2010

The 2010 MIPAA Business Academy annual PR Masterclass: WORLD CLASS provided an insight into the skills and knowledge required for senior communicators, particularly in an environment where marketing and PR are harder to distinguish and global crisis can emerge from nowhere (with the added complication of online citizen journalists).  See below for links to presentations and other discussion points from the event.

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Summer 2010 - Revolve magazine
Wednesday, 23 June 2010
summer_2010_edition MIPAA members' magazine, Revolve , Issue 11 - click for pdf of revolve_11
Just Do It - Practical Guide to Social Media
Thursday, 29 April 2010

The latest MIPAA Business Academy workshop provided practical guidance from experienced PR practitioners into how to:

  • Track online buzz using free tools
  • Become a Twitterer
  • Use social networks for brands
  • Write for blogs and micro-blogs
  • Utilise photo, video and other multimedia tools
  • Create online campaigns

A full report and top tips will feature in the next edition of members' magazine Revolve - or see links to Powerpoints below

Read more...
Twitter and Facebook are the New PR Influencers
Wednesday, 31 March 2010

Twitter and Facebook are the New PR Influencers according to the panel of experts at the latest MIPAA Business Academy professional development workshop.

MIPAA members agree according to Chairman, Gabi Whitfield, who shared highlights from the 2010 survey.  The majority of members - all experienced practitioners in motor industry PR - are using social media (SM) with the top-ranking micro-blogging and social network sites their favourite tools.  Nine out of 10 believe SM will affect PR careers with 89% recognising a need to upscale their skills.  Four experts led the workshop and links to their presentations are below.

Check out the new MIPAA YouTube Channel for videos recorded at this workshop: www.youtube.com/mipaavideo 

Listen also to Neville Hobson's FIR podcast interview with Thomas Power from the New Influencers event: http://www.forimmediaterelease.biz/index.php?/weblog/comments/fir_interview_thomas_power_ecademy/ 

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MIPAA 2010 calendar
Tuesday, 02 March 2010

The programme for the 2nd half of 2010 will include a range of MIPAA Business Academy professional development workshops, Leadership Forums and social activities.  Details will be available via the online calendar.  Online booking and payment can be made via the links on the right.

Read more...
What do you think is the key competency required by Senior Communicators
  

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