With over 400 individual members, MIPAA is the world’s largest network of professional motor industry communicators representing major automotive brands, vehicle manufacturers, suppliers, consultancies and other institutions connected with the sector, in the UK and overseas. Why not join us?
The 2015 MIPAA Board of Directors (Executive Committee) has been confirmed as comprising: Mike Orford, Head of PR, Porsche Cars Great Britain Simon Hughes, Head of Insight - Automotive, Kantar Media News Intelligence Sara Robinson, Senior Press Officer, Kia Motors (UK) Limited Jon Visscher, Head of Media Relations, PFPR Communications Heather Yaxley, MIPAA General Secretary & … [Read More...]
A hard-hitting motorcycle safety campaign - that has attracted global attention, and over 15 million YouTube hits - has been named as the recipient of the 2014 MIPAA Chairman's award. “The courage of Brenda Holmes, supported by Norfolk and Suffolk Constabularies, in releasing a harrowing video that included the shocking moment when her son, David, was killed on his beloved motorcycle, has … [Read More...]
The death on Michael Kemp on Thursday 4 December marks the end of an era of motoring journalism. The legendary former Daily Mail motoring correspondent died peacefully at home at the age of 84. The Guild of Motoring Writers has written a fitting obituary featuring tributes including from MIPAA President, Al Clarke and many others. … [Read More...]
BY INVITATION ONLY EXCLUSIVE FOR MIPAA LIMITED CORPORATE MEMBERS MIPAA Champions is a new initiative exclusively for corporate members (ie those with four or more individual members). A key contact within each of these organisations is invited to this meeting to discuss MIPAA matters and how the organisation can help best meet corporate member needs for professional development, training and … [Read More...]
MIPAA's PR Masterclass offers a chance to start 2015 with a strategic look at the Road Ahead at a time of increasing congestion, convergence and questions about the continuity of traditional PR, marketing and journalism practices. Terms such as native advertising, brand publishing, content marketing, corporate journalism, narrative storytelling, sponsored content, employee social media … [Read More...]
The annual MIPAA event for those new to motor industry PR, Kick Start Day took place on 27 October 2014 kindly hosted by VW group. Packed with invaluable advice and ideas from PR practitioners, media and other useful contacts, it focused on vital competencies, provided an overview into the motor industry and looked at how to accelerate personal effectiveness in motor industry PR. The Kick Start … [Read More...]